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General Manager Member Experience

Selina Duncalf is the General Manager Member Experience at HBF with responsibility for retail and corporate distribution, member propositions and products, and back office operations. Prior to joining HBF, she held several executive positions with both Bankwest and P&N Bank.

She has a proven track record in senior leadership roles across diverse functions and industries with a unique combination of skills and experience in strategic planning, finance, marketing, digital, product development and management, business process excellence, and organisational development.

Selina has an MBA (Exec), a Post Graduate Diploma in Human Resource Development and a Bachelor of Business graduating from Curtin University. She is a graduate member of AICD and a graduate of Leadership WA. In 2004, Selina was recognised as the City of Perth award winner in the Business News 40 Under 40 awards.