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Tom’s Cranes is a very capital intensive business with each crane ranging in cost from 300,00 dollars to 2 million dollars each. This created a challenge for John to move forward with his business plans of expansion. With great financial advice a strong work ethic and a work hard attitude John turned the business around from being close to administration to a thriving growing business that is continually expanding. John introduced new initiatives by taking advantage of the down times in Perth to expand to the eastern states and Malaysia. Having a broader geographical base allows Tom’s Cranes to take advantage of the cyclical nature of the construction industry. John believes you need to be open to new ideas and think outside the square when it comes to the growth of your business. He live by this business tip; Work hard to succeed. |